Grant Langston: Celebrating fifteen years of Greatness at eHarmony

The 411: Through his passion and commitment, and 15 years of work, Grant Langston features played a significant character when making eHarmony the internet matchmaking powerhouse its now. 

Growing up in Hartselle, Alabama, give Langston never ever imagined that he works at an online dating business, let alone the largest one out of the planet, but sometimes wonder arrives where and when you minimum expect it.

That greatness began in the later part of the ’90s when Langston decided to simply take an opportunity on a then-startup acknowledged eHarmony, with all the aim of concentrating on advertising content material just for six months.

More than a decade later, Langston remains at eHarmony and is as focused on helping the company succeed as he was actually from day one.

The renaissance man of eHarmony

Although Langston’s recent concept is vice-president of Brand advertising, he is held numerous types of positions within business due to the collective environment.

From writing material, to running social media, to advertising new products, to beginning eHarmony’s on the web journal, to assisting with customer care, putting his all into the task has constantly are available very first.

“It’s been an evolving character, but i believe at every turn, the changes made sense,” the guy said. “today I feel like i am involved with every section of the business, that is certainly already been an excellent option for me personally.”

Having established in 2000 with a health-related way of matching, eHarmony is called the first websites to evolve individuals assumptions that online dating is for hookups, but Langston is actually a bit more modest about their individual contributions, specially when you are considering their part in humanizing the brand.

“We always wanna just take the jobs severely — everything we’re carrying out for the users — but we do not wanna simply take our selves too really,” the guy stated. “When I took over innovative brand name positioning, one of the first things I wanted to accomplish had been brighten circumstances up. The content is still the same, because our beliefs will always be equivalent, but we just should address it with a little wink and a smile.”

Their infectious desire for life

Not only is actually Langston passionate about exactly what he really does at eHarmony, but he’s in addition passionate about their interests and household existence, as well as delivering an imaginative heart to every little thing he does, be it playing in the Americana band (their brand new record happens March 23!), browsing playground together with partner and kids or unveiling a new campaign at the office.

“i believe getting a singer is an essential element of my personal task here at eHarmony,” the guy mentioned. “basically need compose a tune and I also have to solve a-work concern and I also have to deal with this or that, the innovative energy that will get all of that completed is like the same thing.”

And per Langston, all of it does indeed come down to balance.

“I’m conscious an existence which also unbalanced in one single region isn’t really probably going to be a lot enjoyable,” he mentioned. “i cannot place that stuff on a shelf nonetheless be Grant. Needs my personal kids to know me personally rather than some pale type of me personally, so it is essential for me to hold circumstances in play that i am excited about.”

What the next fifteen years hold

Being with eHarmony for over a decade, Langston understands what works and precisely what doesn’t, and that’s why the group is going to continue undertaking their work most readily useful — only much better as everyday, few days, thirty days and season goes on!

For this season, two large initiatives are:

Ph.D.s, psychologists or MFTs

However for Langston, it’s more than simply generating the funnest item or heading in conjunction with the latest craze. It is more about the efficacy associated with the coordinating.

“everything we would inside business is important. We are putting folks collectively … if in case you’re not carrying out that in a way that’s assisting them, you are having a pretty unfavorable effect,” he said. “We believe the easiest way to create development and simplest way to own a far better company is to help individuals more, therefore the most effective way we could enable them to would be to let them have better suits.”

In my opinion Langston would agree with myself as I say I can’t wait observe exactly what the then 15 years keep.